Our Mission

At Kronics, our mission is to channel our unwavering love, passion, and deep-rooted knowledge of cannabis into cultivating and delivering the highest quality products in the Southwest region. With a firm commitment to excellence, we strive to set new standards in the industry through innovative cultivation techniques and cutting-edge technologies. Our team of dedicated experts, led by our visionary CEOs, combines years of experience with a genuine enthusiasm for the art and science of cannabis cultivation. We embrace the Southwest's unique climate and geographical advantages to nurture premium cannabis strains that embody the region's spirit and heritage. Through meticulous attention to detail, sustainable practices, and continuous research and development, we aim to exceed expectations and redefine what it means to produce exceptional cannabis. With a focus on transparency, education, and responsible consumption, we empower our customers to make informed choices and experience the transformative power of our products. At Kronics, we are driven by our love for cannabis, the pursuit of perfection, and the desire to enrich lives through the finest cannabis experience in the Southwest

We love what we do. Our working process

At the heart of our passion lies the art of cultivating cannabis—a pursuit that blends our love for nature, science, and wellness. From the delicate nurturing of the seeds to the meticulous care throughout each growth stage, we revel in the symbiotic dance between plant and cultivator. Our commitment extends beyond the quest for exceptional buds; it embraces the profound connection we forge with the earth, the therapeutic qualities of this remarkable plant, and the joy we derive from witnessing its transformative power. Together, we embark on a journey of cultivation, innovation, and shared discovery, driven by our unwavering devotion to the craft of growing cannabis.

About our Family

At the helm of our Hispanic veteran-owned company are three visionary CEOs who bring a wealth of experience, passion, and a deep appreciation for cannabis and its production. Led by our Director and Master Grower, their leadership team combines the values of discipline and integrity instilled by their profound understanding of the cannabis industry. With their Hispanic heritage serving as a source of inspiration, our CEOs embrace the rich cultural traditions and diverse perspectives that shape our company's ethos. Their collective love for cannabis fuels an unwavering commitment to delivering high-quality products that not only meet the needs of our customers but also contribute to the positive growth and acceptance of the cannabis industry as a whole. Through their leadership, our company embodies a unique blend of entrepreneurial spirit, cultural pride, and a shared mission to provide innovative, safe, and responsible cannabis solutions to our valued consumers.

Our Team

Ruben Herrera

CEO/ Director of Operations

Marcos Gonzales

CEO / Master Grower

Alberto Medina


We work through every aspect at the planning